Russ Yarrow spent many rewarding years creating value-generating narratives for large enterprises, including Chevron, Visa and Bank of America. Russ is now focused on exploring perfections large and small, and obstacles to perfection. All the while leaning toward the light.

Russ’s blog explores the symbiotic relationship of perfection and not-quite perfection. This state of existence, which afflicts all of humanity, was often articulated by the Grateful Dead’s Bob Weir, who begged the audience’s forgiveness for the ever-present technical malfunction by stating, “It’ll just be a few minutes before our crack crew makes everything just exactly perfect.”



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